CRISIS COMMUNICATION / MEDIA - TRAINING
In crisis, the cameras will quickly be at the front door. Many media trainers concentrate on making sure students say the right thing in front of a journalist - give a good interview. CB3 takes this approach to another level, focusing less on what is said into a microphone and more on what will be heard by the target audience. Further, CB3 also provides wider communications training - public relations, stakeholder management, new media skills, digital strategy, campaign planning. After all, media relations cannot be conducted without being linked into a wider communication effort. With extensive experience in training across communications, CB3 can fulfil all your training needs, delivered to your specification.
Our pre-packaged training courses, designed to help you and your staff, junior or senior, handle the media in a crisis, can be delivered at any location. Our Tiger Team package is especially designed for media training under specific crisis circumstances. Click on examples below and contact us for a quote.
PUBLIC DIPLOMACY AND STRATEGIC COMMUNICATIONS - TRAINING
It's just like public relations, isn't it? Well, not quite. Public diplomacy and strategic communications, in the foreign policy sense, are highly political and culturally sensitive, cutting across other communication efforts, such as military Information Operations, unheard of in the realm of PR, as well as direct contribution to nation building, development and post-conflict reconstruction. Whereas PR practitioners can be found across the communications field, those who possess the unique talents of public diplomacy are few and far between. Recent research has shown that, despite the growing importance of public diplomacy and strategic communications, few organizations, international, national or otherwise, invest in training in the field, to their cost. CB3 can prepare and conduct bespoke training packages for your staff, whether they are newcomers to communications or old hands.
PERSONAL COMMUNICATION - TRAINING
CB3 also offers specific personal communications training for practitioners of public relations and public diplomacy, or for management staff generally, covering personal branding, basic psychology, networking, interpersonal messaging, information management and e-communication.
